ShopRite and Kellogg Company Partner To Fuel the Bodies and Minds of Students in Northwestern New Jersey

With the school year well under way and the holiday season coming up, ShopRite is teaming up with Kellogg Company to support families and students facing hunger in northwestern New Jersey. The companies are donating $5,000 each to Phillipsburg, N.J.-based food bank Norwescap, for a total of $10,000. In addition, Kellogg is donating a semi-truck load of its iconic foods.

“There’s nothing more important to us than working together to end hunger in our communities and support neighbors in need. We are honored to be joined today by representatives from Kellogg and Norwescap as we team up to do just that,” said Joseph Colalillo, president of ShopRite of Hunterdon County and the owner and operator of the ShopRite of Greenwich.

According to Feeding America, more than 38 million people in the United States—including 12 million children—are food insecure. In New Jersey, 1 in 11 children face hunger.

ShopRite, which supports Norwescap and many other organizations that are on the front lines of fighting hunger, is also partnering with Kellogg to donate 1,000 books to Norwescap. The books are part of Kellogg’s Feeding Reading program, which promotes literacy among students with the goal of building reading confidence and empowering young imaginations.

“We’re proud to partner with ShopRite to help kids in New Jersey reach their potential and make life a bit easier for families in need,” said Greg Carbone, Vice President, Sales Accounts – Grocery East, Kellogg Company. “Fueling the body and mind is a key element of Kellogg’s Better Days Promise to advance sustainable and equitable access to food. Kellogg shares ShopRite’s commitment to feed and fulfill those in need and positively impact our communities.”

More than 30,000 people with low to moderate income in Hunterdon, Warren, Morris, Somerset and Sussex counties benefit from Norwescap’s services each year. Their programs address immediate needs and build strategies for long term success, focusing on areas such as education, employment, health and nutrition and housing and community development.

“Between our Food Bank, WIC program, and other health & nutrition services, and our Head Start/Early Head Start and other family-focused programs, Norwescap is committed to nourishing children’s bodies and minds every day,” said Mark Valli, CEO of Norwescap. “We are deeply grateful to Kellogg and ShopRite for this incredible donation that will benefit more than a thousand children and their parents/caregivers in multiple ways.”

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With hundreds of ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $62 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $37 million to local organizations, hospitals and community groups. For more information, please visit

About Kellogg Company
At Kellogg Company (NYSE: K), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods and noodles. As part of our Kellogg’s® Better Days ESG strategy, we’re addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit

About Norwescap
Originally established in 1965, Norwescap has evolved into a comprehensive nonprofit organization providing services to over 30,000 individuals annually in Morris, Hunterdon, Warren, Somerset and Sussex counties. The organization offers a broad array of services that support and empower people with low to moderate income, helping them move away from the crisis of poverty and towards a future where they can thrive. Norwescap’s programs address immediate needs and build strategies for long term success, focusing on education, employment, financial empowerment, health and nutrition, housing and community development, and volunteerism and civic engagement.