Gerrity’s Celebrates Final Fresh Grocer Conversion

The Fresh Grocer Owned and Operated by Gerrity’s today announced the completion of its final supermarket renovation and rebrand, following 10 weeks of renovations at 10 supermarkets in Northeastern Pennsylvania. The final store, located at 1880 Stefko Blvd. in Bethlehem, celebrated the transition with a ribbon cutting ceremony on October 14. The Fresh Grocer specializes in serving high quality, fresh prepared foods to communities in Pennsylvania and New Jersey, and is a registered trademark of the retailer owned cooperative Wakefern Food Corp.

The Gerrity’s locations that have transitioned to the new format include:

  • Scranton, 1782 N. Keyser Ave.
  • Clarks Summit, 100 Old Lackawanna Trail
  • Scranton, 320 Meadow Ave.
  • Moosic, 4015 Birney Ave.
  • Hanover Township, 2280 San Souci Parkway
  • West Pittston, 801 Wyoming Ave.
  • Wyoming, 2020 Wyoming Ave.
  • Luzerne, 552 Union St.
  • Bethlehem, 1880 Stefko Blvd.

Customers can expect new products, services and lower prices but can rest easy that their favorite aspects of the Gerrity’s experience will remain, including Gerrity’s recipes, people, and service, along with owner and operator Joyce Fasula – also known as “Mom” to associates and customers.

“We work hard every day to deliver a top-notch experience for our customers, and we will continue to provide all the things our customers know and love while adding new and exciting features as The Fresh Grocer Owned and Operated by Gerrity’s,” said Joe Fasula, co-owner of Gerrity’s. “This is the next chapter of our family’s business. I want to thank our dedicated team of associates and our shoppers for their ongoing support as we complete our transition to The Fresh Grocer banner. We look forward to providing an expanded assortment of foods and products to our customers while helping them save even more.”

The Fasula Family announced in June that it had joined Wakefern. The move made the family and its company the 48th member of the supermarket cooperative based in Keasbey, NJ. Gerrity’s is a family-owned supermarket business that began in 1895 as a small meat market. Today, the company is the largest family-owned supermarket business in Northeastern Pennsylvania and is led by Joe Fasula and his mom, Joyce Fasula, known to customers as “Mom.” The company includes ten supermarkets in Lackawanna, Luzerne and Northampton counties and currently employs over 1,300 associates.

The family’s rebranded stores will continue to offer a wide variety of high-quality fresh groceries and restaurant-quality take home meals with best in market pricing. Instacart, the on-demand and online grocery delivery service, will also be available as each store converts. For additional savings, shoppers can sign up for The Fresh Grocer Price Plus® club card in stores, and new advertising circulars for The Fresh Grocer stores will begin appearing each Friday.

The new Fresh Grocer locations also offer several new Wakefern Own Brand products, including the popular Bowl & Basket™ and Paperbird™ lines. Bowl & Basket foods pair thoughtfully selected ingredients with budget friendly prices. Paperbird™ offers a new line of effective and beautifully designed household products. Shoppers will also be able to purchase Wakefern’s award-winning Wholesome Pantry brands, which include the Wholesome Pantry Organic line as well as a range of products free from artificial additives and preservatives.