ShopRite Launches #EssentialThanks Campaign
For each message of thanks people post through ShopRite’s newly created www.EssentialThanks.com website, ShopRite will donate one dollar to regional food banks for COVID-19 relief efforts.
Thank you notes can be uploaded directly to www.EssentialThanks.com or by tagging #EssentialThanks on Instagram and Twitter. ShopRite is asking people to thank truck drivers, grocery store, warehouse, healthcare, first responders and other essential workers on the front lines during this national emergency.
All thank you messages should be posted between April 20 and June 30. Wakefern Food Corp., the retailer-owned cooperative that includes supermarket banner brands ShopRite, Price Rite Marketplace, The Fresh Grocer and Dearborn Market, will donate $1 for each message delivered during that time frame, up to a maximum donation of $500,000. The money will go to food banks in Wakefern’s trading area.
Earlier this month, Wakefern through its ShopRite Partners In Caring Fund donated $1 million dollars to regional food banks to help meet the dramatic increase in demand for food and essentials during the COVID-19 pandemic.
More details about the #EssentialThanks campaign are available through ShopRite Facebook pages, TV commercials and by visiting the specially created website, www.EssentialThanks.com
“The COVID-19 pandemic has put the spotlight on what it takes to keep our communities safe and healthy every day and in times of crisis,” said Joe Colalillo, chairman and CEO of Wakefern Food Corp. “We ask you to join us in thanking our store teams, warehouse workers, truck drivers, healthcare and all frontline workers for the incredible job they are doing each day by going to work to support and serve their communities.”
Join us in thanking all essential heroes at EssentialThanks.com.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $50 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $34 million to local organizations, hospitals and community groups. For more information, please visit www.shoprite.com.