Inserra Supermarkets Inc. Celebrates Grand Opening of the ShopRite of Elmwood Park

Elmwood Park, NJ (November 17, 2023) – Inserra Supermarkets Inc., a family-owned and operated New Jersey-based company, celebrated the grand opening of its newest state-of-the-art supermarket, the ShopRite of Elmwood Park. The 60,000-square-foot store, located at 180 Broadway in Elmwood Park, opened to the public on Friday, November 17.

Inserra Supermarkets Inc. presents $10,000 check to the Community FoodBank of New Jersey

At the ribbon cutting ceremony, Inserra Supermarkets Inc. showed its commitment to the community by presenting a $10,000 check to the Community FoodBank of New Jersey. The Inserra family also donated $5,000 in gift cards to the Elmwood Park Food Bank and provided 40 turkeys to St. Leo’s Church in Elmwood Park for their annual Thanksgiving baskets.

The new state-of-the-art supermarket features signature specialty Inserra Supermarket departments, including a from-scratch fresh bakery offering store-made bread, cakes and pastries, Antoinette’s Kitchen with a hot bar and fresh prepared meals, Patsy’s Butcher meat department with trained butchers and full-service seafood, deli and floral departments.

“We are proud and excited to welcome customers to the ShopRite of Elmwood Park,” said Lawrence Inserra Jr., chairman and CEO of Inserra Supermarkets Inc. “It has been an honor to serve New Jersey shoppers since 1954 and this new store, along with our donations to local organizations, demonstrate our commitment to our neighbors. We thank our customers for their patience as we prepared the new store.”

ShopRite of Elmwood Park

The ShopRite of Elmwood Park also features Fresh to Table, an in-store space that reinvents traditional produce and fresh departments to provide inspired, high-quality food-to-go options and ingredients for shoppers looking for a one-stop-shop meal experience. Visitors will find ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”) and ready-to-eat meals (“Grab & Eat”). The multi-purpose space will also have ShopRite’s new and innovative Own Brand products, including its award-winning Bowl & Basket and Wholesome Pantry lines.

The new store has a fresh modern design with updated store signage, LED lighting and refrigerated cases that are environmentally friendly and energy efficient.

Established in 1954 by Patsy Inserra as a privately held family business, Inserra Supermarkets Inc. today belongs to the retailer-owned supermarket cooperative Wakefern Food Corp. Inserra Supermarkets Inc. remains true to its roots as a family-owned grocery business committed to serving local communities, with third and fourth generation family members operating the stores and continuing the tradition of caring for and supporting local communities. Inserra Supermarkets Inc. operates 23 ShopRite stores and two Price Rite Marketplace stores, with New Jersey locations in Bergen, Hudson and Passaic Counties, and four stores in Rockland County, New York.

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $62 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $37 million to local organizations, hospitals and community groups. For more information, please visit