Inserra Supermarkets Opens The Fresh Grocer in Brooklyn
City’s First Fresh Grocer Offers Premium Produce, Prepared Foods, Butcher Services, Seafood, Floral and More
Brooklyn, NY (Feb. 13, 2026) – Inserra Supermarkets, a family-owned and operated New Jersey-based company, opened The Fresh Grocer of Brooklyn – located at 523 Fulton Street, directly across from the Fulton Mall, with a special grand opening celebration. The store brings approximately 140 new jobs to the community.
The Fresh Grocer of Brooklyn marks the supermarket banner’s first location in New York City. The first 100 customers at the grand opening received a free canvas tote and shoppers were treated to special store samplings and tastings throughout the day.
The new 18,000-square-foot Fresh Grocer on Fulton Street offers a wide variety of fresh groceries, restaurant-quality take home meals with best-in-market pricing, as well as nationally recognized products and award-winning private label brands Bowl & Basket, Wholesome Pantry and Paperbird. The Fresh Grocer of Brooklyn also features locally sourced produce, a full-service butcher with custom-cut meat, a from-scratch bakery and ready-made meals and to-go items — all designed to meet the needs of busy families and shoppers looking for quality and convenience. And the store provides a wide selection of international products and cheeses, sushi, and frozen, dairy and floral departments.
“We are proud and excited to open the first Fresh Grocer in New York City,” said Lawrence R. Inserra Jr., chairman and CEO of Inserra Supermarkets. “Since 1954, our family has been committed to serving communities with quality products, care and value. This new location reflects that commitment by offering an extensive selection of national brands alongside a wide variety of fresh foods and prepared meals — providing convenience and choice for customers. We look forward to welcoming Brooklyn shoppers and becoming an integral part of the community for years to come.”
Shoppers will find a mural at the entrance celebrating the Inserra family legacy in the supermarket business, and the butcher department will feature artwork inspired by the family’s original New Jersey butcher shop. To celebrate the day, the store team hosted a Chocolate Covered Strawberry Demo on the sales floor and tastings of signature baked goods, Patsy’s Sausage, Thumann’s Deli Meats and Cheese, store prepared appetizers and more, giving the community a chance to sample the store’s fresh and signature offerings.
The Fresh Grocer banner, part of the retailer-owned supermarket cooperative Wakefern Food Corp., is an accomplished supermarket specializing in high quality, fresh prepared foods that meet the needs, tastes and traditions of the local community.
The Inserra family and their Inserra Supermarkets are members of the Wakefern cooperative who currently operate 24 ShopRite stores in New Jersey and New York, as well as two Price Rite Marketplace stores and a Fresh Grocer in New Jersey. The Downtown Brooklyn Fresh Grocer is their first grocery store in New York City.
Established in 1954 by Patsy Inserra, Inserra Supermarkets remains true to its roots as a family-owned grocery business committed to serving local communities, with third and fourth generation family members operating the stores and continuing the tradition of caring for and supporting local communities.
The hours of operation for the new The Fresh Grocer of Brooklyn are 7:00 AM – 10:00 PM daily.
About The Fresh Grocer:
The Fresh Grocer, a registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ and the largest supermarket cooperative in the United States, is an accomplished supermarket specializing in providing high quality fresh foods and groceries in urban and suburban neighborhoods. The Fresh Grocer is committed to understanding local needs, tastes and traditions and improving food access for its customers, associates, and communities. For more information, please visit www.thefreshgrocer.com.
