Wakefern Food Corp. Supermarket Banners Expand OTC Benefit Card Acceptance with New Providers
Keasbey, NJ (September 26, 2025) – Wakefern Food Corp. is excited to announce that ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market now accept InComm Healthcare, NationsBenefits® and S3 Health Benefit OTC (Over-the-Counter) cards. OTC benefit cards are prepaid cards often provided as a supplemental benefit by Medicare Advantage plans and other insurers to help offset costs for eligible health and wellness products.
Medicare Advantage, Medicaid and other qualified cardholders who receive benefits through InComm Healthcare, NationsBenefits® or S3 Health Benefit can simply present their OTC benefit cards at in-store checkout when purchasing eligible items.
Eligible products vary by provider and may include a variety of healthy foods, medications, vitamins, first aid supplies and personal care items, ensuring customers have what they need to live a healthy lifestyle.
“Members of participating health plans can now shop confidently in-store, knowing they can use their OTC benefit cards to purchase the qualified products they need, when they need them most,” said Darren Caudill, Chief Sales Officer of Wakefern Food Corp. “These programs are a great way to help people access essential products and make healthier choices.”
The amount of funds available and items that qualify can vary based on the individual’s insurance plan. If customers want to learn more or are unsure if they qualify for OTC benefits, they’re encouraged to contact their provider or review their Evidence of Coverage document or Summary of Benefits.
About Wakefern Food Corp.
From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises member families that today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market, Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. For more information, please visit www.wakefern.com.
About InComm Healthcare
InComm Healthcare is the leader in innovative payment platforms and restricted-spend capabilities, serving more than 1,200+ health and wellness plans and reaching 10 million cardholders. The proprietary OTC Network currently consists of more than 74,000 retailer locations. With both online and mail-order options, members experience the convenience they expect. InComm’s Dual Network Benefit Card™ is revolutionizing supplemental benefits and incentives by allowing the flexibility to combine multiple benefits all on one card, including OTC products, healthy foods, wellness incentives, produce/meal delivery, dental/vision/hearing, and more. Health plans can leverage the Dual Network Benefit Card to close care gaps and drive member engagement by utilizing wellness rewards for members. InComm Benefits, a new division serving the employer market, elevates employee benefits in the area of Health Savings Account (HSA) and Flexible Savings Account (FSA) services. InComm Benefits’ unique HSA and FSA solutions simplify expense management and encourage user engagement to drive higher adoption rates and satisfaction. Learn more at www.InCommHealthcare.com.
About NationsBenefits®
NationsBenefits® is the leading provider of supplemental benefits and fintech solutions and outcomes to the healthcare industry. NationsBenefits partners with managed care organizations to provide innovative healthcare, data analytics, gap closure, and fintech solutions aimed at driving growth, reducing costs, and delighting members. Combining its cutting-edge technology with targeted retailer partnerships, NationsBenefits empowers health plans to deliver impactful supplemental benefits to optimize member experiences and drive better health outcomes. By simplifying processes to make smarter choices and expanding access to benefits solutions, NationsBenefits aims to improve each of its members’ quality of life through its revolutionary and comprehensive suite of offerings. To learn more, visit www.NationsBenefits.com.
About S3 Health Benefit
With the S3 Network, millions of eligible shoppers can pay for approved items- including healthy foods and over-the-counter (OTC) products, by swiping their health benefit card or using the mobile app at checkout.
