Wakefern Food Corp. Expands New Paperbird Blue Line

Wakefern Own Brand Paperbird Expands “Paperbird Blue” Category with Focus on Spring Cleaning Options

Keasbey, NJ (April 18, 2024) – Just in time for spring cleaning season, Wakefern Food Corp. is expanding its new Paperbird Blue line, part of the cooperative’s Paperbird Own Brands of stylish and accessible cleaning and paper products.

The new Paperbird Blue product line offers a full roster of quality driven household products that elevate everyday basics to help keep customers’ homes – and the planet – beautiful. Paperbird Blue Free & Clear soaps and detergents are plant-based, allergen-free and free of dyes, fragrances, parabens and phthalates, and include recycled packaging. Some products also carry the voluntary USDA Certified Biobased Product label for meeting standards for products derived from plants and other renewable materials. The Paperbird Blue line also includes plates made from sugarcane that are biodegradable and compostable. Paperbird Blue products are available at Wakefern supermarket banners ShopRite, The Fresh Grocer, Price Rite Marketplace, Gourmet Garage and Fairway Market stores and can be found online at ShopRite.com.

“With our new and expanded Paperbird Blue line, customers can tackle their spring cleaning tasks with confidence, knowing that they’re making better choices without breaking the bank,’’ said Pam Ofri, director of Product Development and Operations for Wakefern Own Brands.

Some of the newest Paperbird Blue items to hit shelves include compostable straws and liquid foaming hand soap. They join a product lineup filled with essential cleaning products such as the All Purpose Cleaner, Room Freshener, Liquid Dish Soap, Liquid Laundry Detergent and Natural Fiber Sponges, as well as the Sugarcane Round Plates and more.

Paperbird is dedicated to providing household products that combine award-winning design and packaging, functionality and value. Affordable and better on the planet, Paperbird Blue is the go-to choice for conscientious consumers seeking to make better choices while keeping the same quality and value.

About Wakefern Food Corp.
From a small, local cooperative that began with eight grocery store owners, Wakefern Food Corp. has grown into the largest retailer-owned cooperative in the United States. Founded in 1946, the cooperative comprises nearly 50 member families who today independently own and operate hundreds of supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, Fairway Market and Di Bruno Bros. banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. For more information, please visit www.wakefern.com.