Inserra Supermarkets Inc. Celebrates Grand Opening of the ShopRite of Maple & Hemlock

Fair Lawn, NJ (June 16, 2023) – Inserra Supermarkets Inc., the family-owned and operated New Jersey-based company, celebrated the grand opening of its newest store, the ShopRite of Maple & Hemlock in Fair Lawn, NJ, which opened to the public on Friday, June 16 at 7 a.m.

The new full service, state-of-the-art supermarket, located in the Maple Avenue Plaza, features signature specialty Inserra Supermarket departments, including a from-scratch fresh bakery offering store-made bread, cakes and pastries, a café, Patsy’s Butcher meat department with trained butchers and a Wellness Department staffed with an in-store registered dietitian.

The supermarket also provides both traditional and self-checkout lanes, as well as online ordering with store pickup.

“We are proud to welcome our customers to the ShopRite of Maple & Hemlock,” said Lawrence Inserra Jr., chairman and CEO of Inserra Supermarkets. “This new store demonstrates our family’s continued commitment to the community to offer top-tier value, quality and service to our shoppers. It has been an honor and privilege to support this community since 1985. We thank our customers for their patience as we prepared the new store.”

In addition, the ShopRite of Maple & Hemlock features Fresh to Table, an in-store space that reinvents traditional produce and fresh departments to provide inspired, high-quality food-to-go options and ingredients for shoppers looking for a one-stop-shop meal experience. Visitors will find ready-to-cook items (“Prep & Eat”), ready-to-heat and serve items (“Heat & Eat”) and ready-to-eat meals (“Grab & Eat”). The multi-purpose space will also have ShopRite’s new and innovative Own Brand products, including its award-winning Bowl & Basket and Wholesome Pantry lines.  Fresh to Table also incorporates convenient digital components such as ShopRite Express to pre-order meals online.

The new store includes a fresh modern design with updated store signage, LED lighting and refrigerated cases that are environmentally friendly and energy efficient.

Established in 1954 by Patsy Inserra as a privately held family business, Inserra Supermarkets Inc. is a member of the retailer-owned cooperative Wakefern Food Corp. Inserra Supermarkets Inc. remains true to its roots as a family-owned grocery business committed to serving local communities, with third and fourth generation family members operating the stores and continuing the tradition of caring for and supporting local communities. Inserra Supermarkets Inc. operates 22 ShopRites and two Price Rite Marketplaces, with New Jersey locations in Bergen, Hudson and Passaic Counties, and four stores in Rockland County, New York.

The Inserra family joined community leaders and store associates in cutting the ribbon on the store on Thursday, June 15. The new store replaces the ShopRite of Fair Lawn, located at 17-17 River Rd., which closed on June 15. For more information on the new supermarket, visit the store’s Facebook page at

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With nearly 280 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated nearly $62 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $37 million to local organizations, hospitals and community groups. For more information, please visit