Colgate Women’s Games to Host Free Registration Pep Rally at ShopRite in Elizabeth, New Jersey on April 12

NEW YORK – April 6, 2023 – Colgate-Palmolive is happy to announce that Colgate Women’s Games, the nation’s longest-running indoor Track & Field series for girls and women, will host a pep rally and registration event with ShopRite in support of its 48th season. The rally will take place on Wednesday, April 12 from 3:30 – 7:30 p.m. EST at the ShopRite in Elizabeth, New Jersey, located at 865 W. Grand Street.

The rally in support of Colgate Women’s Games, which help women and girls achieve their athletic potential and pursue their educational goals by competing for academic scholarships, is free and open to all. Athletes will be able to register onsite, as well as pick up their complimentary competitor’s t-shirt and athletic bag with Colgate-Palmolive essential health and hygiene products.

The event will include appearances by world-class championship medalist Cheryl Toussaint, Meet Director, Colgate Women’s Games, world indoor champion runner, Ajeé Wilson, and community leaders from the City of Elizabeth, New Jersey. Performances are expected by the City of Elizabeth double dutch exhibition team, recreation dance team, Elizabeth Junior Minutemen cheerleaders and Elizabeth High School cheer and pep squad. The Colgate Bright Smiles, Bright Futures® mobile dental van, which educates and screens children for common oral health conditions, will also be onsite.

“Colgate Women’s Games is in a league of its own. It is an influential mentoring and educational program just as much as it is an athletic competition. And when you step back and see its legacy and scope, you realize just how powerful it is in advancing girls and women to achieve their brighter, healthier futures. We thank ShopRite for joining us to support the Games and encourage more girls and women to participate in the 48th season,” said Daniel Fried, Manager, Corporate Social Responsibility, Colgate-Palmolive.

“The registration pep rally is a great way for ShopRite to celebrate the community’s participation in Colgate Women’s Games. The Games enrich the lives of girls and women through athletic competition and camaraderie, and we are excited to team with Colgate this year to help support the program,” said Claire Rossie, Manager, Corporate Social Responsibility, ShopRite.

Colgate Women’s Games is free to participate in and attend, as Colgate-Palmolive covers all costs. And in 2023, ShopRite joins as a supporter for the 48th Season. All girls grade one and above who are enrolled in and attending school, as well as women in college and beyond, are eligible to participate. Athletes can earn one of more than 100 educational scholarships awarded by Colgate-Palmolive each year, in $2,000, $1,000, and $500 denominations based on order of finish in the series – double the value of scholarships in 2022.

Key dates for athletes, coaches, parents and fans are below. Additional details can be found at

  • April 12, 2023: Registration Pep Rally at ShopRite in Elizabeth, NJ
  • April 16 & April 23, 2023: Preliminary meets held outdoors at Queens College Track Field, Queens, New York. **Registration for the series closes on April 23.
  • April 30, 2023: Semi-Finals held outdoors at Queens College Track Field, Queens, New York.
  • May 7, 2023: Finals held outdoors at New York City’s iconic Icahn Stadium at Randall’s Island Park.

The health and safety of athletes and spectators are the top priority of Colgate Women’s Games. All competitions will be hosted outdoors and regular consultation with medical professionals will guide safety measures. For more information on Colgate Women’s Games and to sign up for updates, visit

Impact of Colgate Women’s Games

Colgate-Palmolive has been the title sponsor of Colgate Women’s Games for nearly 50 years, supporting the program since its founding in 1974 by legendary Brooklyn track coach, the late Fred Thompson. The competition, which attracts thousands of competitors from elementary school through college and beyond, promotes the transformational power of athletics, mentorship and education. More than 5,000 scholarships have been awarded throughout the history of the Games.

The competition has supported thousands of young women in their quest to pursue successful careers as world-class athletes, doctors, lawyers, teachers and entrepreneurs. Many standout high school competitors have also earned athletic scholarships that allowed them to pay for college. The event has become an incubator for developing athletic talent over the decades with hundreds of athletes who have competed at the highest level in national and world-class championships, including Meet Director Cheryl Toussaint, and has bolstered the athletic careers of hundreds of age-group, collegiate and National Champions.

While the Games were paused in 2021 due to the Covid pandemic, the program was featured in the 2021 documentary, Sisters on Track, which follows the inspiring journey of the Sheppard sisters and their formative experience with Colgate Women’s Games. In 2022, the competition returned with a bang, thanks in part to a new anthem, written and performed by the Grammy award nominated band Tank and the Bangas.

About Colgate-Palmolive Company
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health through the Colgate Bright Smiles, Bright Futures program, which has reached more than 1.6 billion children since 1991. For more information about Colgate’s global business and how we are building a future to smile about, visit CL-C

About ShopRite
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With hundreds of ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves millions of customers each week. Through its ShopRite Partners In Caring program, ShopRite is dedicated to fighting hunger in the communities it serves. Since the program began in 1999, ShopRite Partners In Caring has donated $62 million to food banks that support more than 2,200 worthy charities. As a title sponsor of the ShopRite LPGA Classic Presented by Acer, ShopRite has donated $37 million to local organizations, hospitals and community groups. For more information, please visit