ShopRite Associates Earn Spot on Cheerios Box for Hunger-Fighting Efforts

Keasbey, NJ (March 24, 2022) – ShopRite ‘All Stars’ once again gave their all to help others and earn a spot on the iconic Cheerios cereal box. Photos of 102 ShopRite associates will appear on limited-edition Cheerios boxes as part of an annual tradition recognizing associates for fighting hunger in the communities where ShopRite stores operate. Store fundraising efforts this year raised over $1.1 million for regional food banks.

To earn a coveted photo on the cereal box, ShopRite associates across stores compete each September (Hunger Action Month) in the annual ShopRite Partners In Caring Cheerios Contest, a friendly competition sponsored by ShopRite and Cheerios maker General Mills. With this year’s contest theme, “Our ShopRite Partners in Caring All Stars,” serving as backdrop, ShopRite associates came together again to collect donations at check-out and in-store in the fight against hunger. The campaign also encourages customers to round their grocery purchases up to the nearest dollar. The top fundraising stores select associates to appear on the cereal box in spring.

“Shoppers may recognize their favorite associate on this iconic cereal box when they visit our stores and pick up Cheerios. We are proud of the efforts by our hard-working associates and generous customers to raise money for regional food banks and help put food on the table for families facing food insecurity,” said Rob Zuehlke, Manager of Corporate Social Responsibility, ShopRite. “The ShopRite’s Partners In Caring Cheerios Contest is a beloved tradition among our associates and an important tool in our fight against hunger.”

ShopRite and General Mills will recognize the 45 top fundraising ShopRite stores and associates with special in-store celebrations and cereal box unveilings from March 10 through May 6. Nearly 150,000 of the limited-edition, customized cereal boxes will be sold exclusively at ShopRite this spring. Each winning store also receives prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that is donated to local food pantries chosen by the respective store teams.

Many ShopRite family-owned supermarkets have been serving local communities for decades — and the key to their success is their family of dedicated associates. The ShopRite of Brodheadsville in Brodheadsville, PA, owned and operated by the Kinsley family, is the top fundraising store for the second year in a row. Brodheadsville store associates featured on the Cheerios box will be recognized at a special in-store ceremony March 24.

Other winning ShopRite stores include:

ShopRite of Waterbury

New Jersey:
ShopRite of Berlin, ShopRite of Burlington, ShopRite of Byram in Stanhope, ShopRite of Chester, ShopRite of Chews Landing in Laurel Springs, Shoprite of Cinaminson, ShopRite of English Creek in Egg Harbor, ShopRite of Flanders, ShopRite of Flemington, ShopRite of Franklin, ShopRite of Greater Morristown, ShopRite of Hammonton, ShopRite of Hillsborough, ShopRite of Landis in Vineland, ShopRite of Lodi, ShopRite of Lyndhurst, ShopRite of Mansfield in Hackettstown, ShopRite of Marmora, ShopRite of Medford, ShopRite of Mullica Hill, ShopRite of New Milford, ShopRite of Newton, ShopRite of Ramsey, ShopRite of Rio Grande, ShopRite of Sparta, ShopRite of Succasunna, ShopRite of Union Mill, ShopRite of Wallington, ShopRite of Washington, ShopRite of West Deptford, ShopRite of Wycoff

New York:
ShopRite of Carmel, ShopRite of Cortlandt, ShopRite of Croton, ShopRite of Ellenville, ShopRite of Fishkill, ShopRite of Forest & Richmond in Staten Island, ShopRite of Hylan Plaza in Staten Island, ShopRite of Larangeville, ShopRite of Tuckahoe, ShopRite of Veterans Road in Staten Island, ShopRite of Warwick

ShopRite of Brodheadsville, ShopRite of Roosevelt Blvd

About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania — all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated $51 million to more than 2,200 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, childcare centers, battered women’s shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit

About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and being a force for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häägen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2021 net sales of U.S. $18.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.