ShopRite Introduces No-Antibiotics-Ever Rotisserie Chicken
Keasbey, NJ – (April 2017) – ShopRite has announced the launch of a new rotisserie-style, cage-free chicken raised without the use of antibiotics, ever. The chicken is part of ShopRite’s growing commitment to offering customers delicious, convenient and “better for you” meal solutions that meet their needs and fit their busy lifestyles.
Developed in partnership with Perdue Farms and marketed under the “ShopRite Kitchen” by PERDUE® label, the chicken is the first offering of its kind available at all ShopRite stores.
“We’re proud to be bringing this unique product to market,” says Geoffrey Wexler, Vice President, Food Service Division at ShopRite, who reports that the National Chicken Council estimates that 900 million rotisserie chickens are sold each year in the United States.
“We know our customers are looking for products that they can feel good about serving their families and we believe this chicken, raised entirely without antibiotics on an all-vegetarian diet, is in line with the changing health and wellness needs of our shoppers. Rotisserie chicken is a great, protein-packed, grab-and-go product that grows in popularity each year.”
The chicken is the latest in a new range of products recently debuted by ShopRite that address changing customer needs and buying preferences. In December, ShopRite introduced its new Wholesome Pantry line, a private label line featuring hundreds of food products that are free from artificial preservatives, colors and additives.
“Perdue has long been a valued partner of ShopRite, and we look forward to working together and continuing to provide delicious new options for our customers,” says Wexler. “We’re confident our shoppers will find this new rotisserie chicken a terrific way to create balanced meals their entire family will enjoy.”
For additional information visit ShopRite.com.
ShopRite is the registered trademark of Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, NJ, and the largest supermarket cooperative in the United States. With more than 270 ShopRite supermarkets located throughout New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, ShopRite serves more than six million customers each week. A long-time supporter of key community efforts, ShopRite is dedicated to fighting hunger in the communities it serves. Through its ShopRite Partners In Caring program, ShopRite has donated more than $43 million to 1,700 worthy charities and food banks since the program began in 1999. For more information, please visit www.ShopRite.com.